Kristi Ochoa
Founder | Brand & Community Builder
Based in Austin, Texas
Professional Highlights:
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17+ Years in the trenches of Marketing
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Building brands from zero and growing them to 10,000 unique customers with no playbook
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Bring
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Managed $0 to $200MM budgets
"Bigs brand taught me what's possible. Local businesses remind me why it matters."
- KRISTI OCHOA, FOUNDER • BLOOM SMALL BUSINESS MARKETING
A Bit About Me
I started my career sampling food and hosting events for a scrappy regional grocery chain in Asheville, NC, which later grew into a team of 45, opened new stores, and taught me that great marketing isn't about big budgets. It's about building communities through engagement and bi-directional conversations.
That foundation sent me on a 17-year ride through some of America's most iconic brands. At Driven Brands, I ran national campaigns for Maaco across 470+ locations and negotiated a landmark deal with Paramount Pictures to feature Bumblebee from Transformers in a nationally broadcast commercial, directed by Michael Bay.
I then scaled Meineke's $200MM+ advertising budget across 900+ locations, managing 10 marketers and 5 agencies simultaneously.
After that, I took on global digital marketing for a health AI startup with operations in 5 countries, then went deep into startup mode at Rove Charging, building an EV brand from zero to 10,000 customers and 600+ daily charging sessions.
Now I'm here, in my community, bringing all of it to the small businesses that deserve this level of thinking the most. No corporate overhead. No junior account managers. Just me, with 17 years of hard-won knowledge, and deeply committed to your small businesses success.
17+ Years.
A commitment to community
2022-2026
2018-2022
2013-2018
2008-2013
EV CHARGING START UP • AUSTIN, TX
Building Brands & Customers from Scratch
I've built brands for consumers from the ground up, from positioning and launch strategy to customer experience, partnership and retention. I can help you start from the beginning including:
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Naming & Branding
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Value Proposition Development
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Brand Guideline Development
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Go-To-Market Strategy & Execution
MARKETING IN HEALTHCARE
All-In Digital Marketing
Do you own a single practice or multiple, I've worked for large scale healthcare systems and start-up tech services to grow patient awareness about their services, including:
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Communications & Customer Retention Management
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Publicity
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Events Management
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New Patient Targeting
GROWTH & DATA
Single & Multi-Local Marketing
Whether working with small or large budgets, I've led evolution across established and new consumer businesses. I partnered with business owners to define and execute:
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Traditional & Digital Media
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Data-Driven Customer Targeting Plans
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Creative Strategy
HOSPITALITY MARKETING
Community Matters
At Earth Fare, I was responsible for building teams, processes and plans for it's growing community. By defining the lifecycle of a customer, we can identify opportunities that you can have meaningful connections.
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Partnership Development
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Grand Opening & Product Launches
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Event Planning & Logistics
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Community Engagement
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Email Marketing
LETS TACKLE THIS TOGETHER